REDWIN Marketing LLC
  • Home
  • Who We Are
  • Case Studies
    • Case Studies- Kenyan Tea
    • Empowering the Caribbean
  • Publications
  • Media Gallery
  • Projects
    • MaryAnn Riley Legacy
    • IAM of America
  • News
  • Contact Us
  • More
    • Home
    • Who We Are
    • Case Studies
      • Case Studies- Kenyan Tea
      • Empowering the Caribbean
    • Publications
    • Media Gallery
    • Projects
      • MaryAnn Riley Legacy
      • IAM of America
    • News
    • Contact Us
REDWIN Marketing LLC
  • Home
  • Who We Are
  • Case Studies
    • Case Studies- Kenyan Tea
    • Empowering the Caribbean
  • Publications
  • Media Gallery
  • Projects
    • MaryAnn Riley Legacy
    • IAM of America
  • News
  • Contact Us

Case Study 1: Kenyan Tea Smallholders & Community Impact

By Jermaine E Whiteside & John Bryant

Case Study 1: Kenyan Tea Smallholders & Community Impact
This case study explores how 650,000+ smallholder farmers in Kenya, organized under KTDA, are driving the global tea industry and preparing for U.S. retail partnerships.
📺 Watch the Video | 📄 Download PDF 

Download PDF

Case Study Video

In this video, Redwin Marketing highlights: 🌱 How smallholder farmers produce 60% of Kenya’s world-renowned teas. 📦 The shift from bulk exports to direct-to-shelf packaging for U.S. retailers. 💡 How value addition at source creates better margins and community empowerment. 🌍 Why U.S. retailers and consumers should support Kenyan tea.  Every cup of Kenyan tea tells a story of resilience, innovation, and opportunity. By choosing Kenyan teas, you support farmers, families, and sustainable globa

  • Publications
  • Terms of Service
  • Privacy Policy
  • Publishing

REDWIN Marketing LLC

2040B South Church Street Ext, Spartanburg, SC 29306

Copyright © 2025 REDWIN Marketing LLC - All Rights Reserved.

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept

BUY A DIGITAL COPY

Get Exclusive Digital Copy and Support Mary Ann Riley

Buy Now