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      • Case Studies- Kenyan Tea
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      • MaryAnn Riley Legacy
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REDWIN Marketing LLC
  • Home
  • About Us
  • Services
  • RedWin Global
    • White Papers & Briefs
    • The Insights Journal
  • Case Studies
    • Empowering the Caribbean
    • Case Studies- Kenyan Tea
  • Publications
    • Books
  • Media& Podcast
    • RedWin Report
    • The Lady in Red Podcast
    • Media Gallery
    • Archives
  • Projects
    • MaryAnn Riley Legacy
    • IAM of America
  • Contact Us

Case Study 1: Kenyan Tea Smallholders & Community Impact

By Jermaine E Whiteside & John Bryant

Case Study 1: Kenyan Tea Smallholders & Community Impact
This case study explores how 650,000+ smallholder farmers in Kenya, organized under KTDA, are driving the global tea industry and preparing for U.S. retail partnerships.
📺 Watch the Video | 📄 Download PDF 

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Case Study Video

In this video, Redwin Marketing highlights: 🌱 How smallholder farmers produce 60% of Kenya’s world-renowned teas. 📦 The shift from bulk exports to direct-to-shelf packaging for U.S. retailers. 💡 How value addition at source creates better margins and community empowerment. 🌍 Why U.S. retailers and consumers should support Kenyan tea.  Every cup of Kenyan tea tells a story of resilience, innovation, and opportunity. By choosing Kenyan teas, you support farmers, families, and sustainable globa

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