From Kenya With Care™ — Working Paper Overview
An Integrative Framework for Ethical Trade Storytelling & Cooperative Value Capture
An Integrative Framework for Ethical Trade Storytelling & Cooperative Value Capture
An Integrative Framework for Ethical Trade Storytelling & Cooperative Value Capture
By Jermaine E. Whiteside, Ed.D.(c)
Redwin Global Initiative® Policy Series
About the Working Paper
An Integrative Framework for Ethical Trade Storytelling & Cooperative Value Capture
An Integrative Framework for Ethical Trade Storytelling & Cooperative Value Capture
From Kenya With Care™ is an original research-driven framework that reimagines how African agricultural cooperatives—beginning with Kenya’s 600,000 smallholder tea farmers— Developed under the Redwin Global Initiative® Policy Series, this working paper introduces a new, scalable system for communication capacity-building that aligns with KNCCI’s mission, KTDA’s strategic direction, and the emerging EU requirements on sustainability and transparency. compete in global value chains. Despite contributing 22% of the world’s black tea supply, Kenyan farmers continue to earn only a fraction of retail value. The problem is not production quality; it is narrative inequity—the absence of tools that allow farmers to author, verify, and control their own trade stories.
The FKWC™ Framework
The Communication Readiness System™ (CRS™)
The Communication Readiness System™ (CRS™)
The From Kenya With Care™ framework is built on four pillars that differentiate it from traditional certification or marketing programs:
- Farmer Agency — Farmers become the storytellers, not passive subjects.
- Measurable Standards — Storytelling is evaluated through verified data and ethical metrics
- Certification Complement — FKWC™ enhances Fair Trade, Organic, and RA certifications by explaining their meaning to global consumers.
- Faith-Informed Inclusivity — A stewardship ethic shaped by Christian principles but accessible to all.
Together, these pillars give cooperatives the ability to communicate credibility, build market trust, and compete in premium pricing segments.
The Communication Readiness System™ (CRS™)
The Communication Readiness System™ (CRS™)
The Communication Readiness System™ (CRS™)
The centerpiece of the working paper is the Communication Readiness System™ (CRS™)—a structured, Lean Six Sigma–adapted process that prepares cooperatives to tell ethical, data-verified stories in global markets.
CRS™ includes:
1. Data Integrity Gateways
Three layers of verification ensure all story claims reflect real farmer practices:
- Level 1: Traceability
- Level 2: Practice Verification
- Level 3: Farmer Voice Authentication
2. Ethical Storytelling Metrics
Stories are evaluated using four criteria:
- Emotional Resonance
- Accuracy-Authenticity
- Educational Impact
- Value Distribution
3. Cultural Equity Audits
Representation across gender, region, and age ensures storytelling is fair, diverse, and free from harmful stereotypes.
This system translates communication into an auditable, repeatable process—something no existing certification model provides.
Jermaine E. Whiteside SSRN ID 5812523
Who Should DOWNLOAD PAPER
- KNCCI Leadership & Working Groups
- Kenya Tea Development Agency (KTDA)
- County Chambers in tea-producing regions
- Ministries of Trade, Agriculture, and Cooperatives
- Sustainability and EU-Market Compliance Teams
- Development agencies & international trade partners
- Universities researching ethical trade, narrative
From Kenya With Care™: KNCCI Strategic Pitch | Ethical Story
This video presents the official From Kenya With Care™ (FKWC™) pitch deck delivered to the Kenya National Chamber of Commerce & Industry (KNCCI). Narrated by Jermaine Whiteside, this briefing outlines a groundbreaking ethical trade and communication-readiness framework designed to strengthen Kenya’s agricultural cooperatives—beginning with the tea sector.
Drawing on research from the FKWC™ working paper and the Executive Summary for Practitioners , Jermaine explains how Kenya’s 600,000 smallhol
From Kenya With Care™
REDWIN Marketing LLC
2040B South Church Street Ext, Spartanburg, SC 29306
Copyright © 2025 REDWIN Marketing LLC - All Rights Reserved.
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.
